Sam Coleman
$350M+  ·  Luxury Real Estate
🔴 FREE LIVE TRAINING  ·  MONDAY MAY 11  ·  11 AM PT

The 3 hidden rules luxury buyers & sellers use to decide.

A free 90-minute training with Sam Coleman. The exact buyer & seller psychology I use to win $2M+ listings and represent HNW buyers at IS Luxury — without being the most experienced agent in the room.

$350M+
Career Sales
$2.4M
Avg. Sale Price
185+
Transactions
$8.4M
Highest Sale

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What you'll learn

The 3 hidden rules of luxury buyer & seller psychology.

01
The Silence Test
Luxury buyers and sellers test you with silence. Most agents fail in the first 7 seconds.
02
The Reverse Sell
HNW clients pay a premium to NOT be sold to. The less you sell, the more they lean in.
03
The Proximity Signal
They don’t need you to OWN the lifestyle. They need you to speak it — earned, not faked.
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